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Home / Proceedings / Proceedings of the International AAAI Conference on Web and Social Media

“Trust Me, I Have a Ph.D.”: A Propensity Score Analysis on the Halo Effect of Disclosing One’s Offline Social Status in Online Communities

February 1, 2023

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Authors

Kunwoo Park,Haewoon Kwak,Hyunho Song,Meeyoung Cha

University of California, Los Angeles,Qatar Computing Research Institute,Korea Advanced Institute of Science and Technology,Institute for Basic Science


DOI:

10.1609/icwsm.v14i1.7321


Abstract:

Online communities adopt various reputation schemes to measure content quality. This study analyzes the effect of a new reputation scheme that exposes one's offline social status, such as an education degree, within an online community. We study two Reddit communities that adopted this scheme, whereby posts include tags identifying education status referred to as flairs, and we examine how the “transferred” social status affects the interactions among the users. We computed propensity scores to test whether flairs give ad-hoc authority to the adopters while minimizing the effects of confounding variables such as topics of content. The results show that exposing academic degrees is likely to lead to higher audience votes as well as larger discussion size, compared to the users without the disclosed identities, in a community that covers peer-reviewed scientific articles. In another community with a focus on casual science topics, exposing mere academic degrees did not obtain such benefits. Still, the users with the highest degree (e.g., Ph.D. or M.D.) were likely to receive more feedback from the audience. These findings suggest that reputation schemes that link the offline and online worlds could induce halo effects on feedback behaviors differently depending upon the community culture. We discuss the implications of this research for the design of future reputation mechanisms.

Topics: ICWSM

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HOW TO CITE:

Kunwoo Park,Haewoon Kwak,Hyunho Song,Meeyoung Cha “Trust Me, I Have a Ph.D.”: A Propensity Score Analysis on the Halo Effect of Disclosing One’s Offline Social Status in Online Communities Proceedings of the International AAAI Conference on Web and Social Media (2020) 534-544.

Kunwoo Park,Haewoon Kwak,Hyunho Song,Meeyoung Cha “Trust Me, I Have a Ph.D.”: A Propensity Score Analysis on the Halo Effect of Disclosing One’s Offline Social Status in Online Communities ICWSM 2020, 534-544.

Kunwoo Park,Haewoon Kwak,Hyunho Song,Meeyoung Cha (2020). “Trust Me, I Have a Ph.D.”: A Propensity Score Analysis on the Halo Effect of Disclosing One’s Offline Social Status in Online Communities. Proceedings of the International AAAI Conference on Web and Social Media, 534-544.

Kunwoo Park,Haewoon Kwak,Hyunho Song,Meeyoung Cha. “Trust Me, I Have a Ph.D.”: A Propensity Score Analysis on the Halo Effect of Disclosing One’s Offline Social Status in Online Communities. Proceedings of the International AAAI Conference on Web and Social Media 2020 p.534-544.

Kunwoo Park,Haewoon Kwak,Hyunho Song,Meeyoung Cha. 2020. “Trust Me, I Have a Ph.D.”: A Propensity Score Analysis on the Halo Effect of Disclosing One’s Offline Social Status in Online Communities. "Proceedings of the International AAAI Conference on Web and Social Media". 534-544.

Kunwoo Park,Haewoon Kwak,Hyunho Song,Meeyoung Cha. (2020) "“Trust Me, I Have a Ph.D.”: A Propensity Score Analysis on the Halo Effect of Disclosing One’s Offline Social Status in Online Communities", Proceedings of the International AAAI Conference on Web and Social Media, p.534-544

Kunwoo Park,Haewoon Kwak,Hyunho Song,Meeyoung Cha, "“Trust Me, I Have a Ph.D.”: A Propensity Score Analysis on the Halo Effect of Disclosing One’s Offline Social Status in Online Communities", ICWSM, p.534-544, 2020.

Kunwoo Park,Haewoon Kwak,Hyunho Song,Meeyoung Cha. "“Trust Me, I Have a Ph.D.”: A Propensity Score Analysis on the Halo Effect of Disclosing One’s Offline Social Status in Online Communities". Proceedings of the International AAAI Conference on Web and Social Media, 2020, p.534-544.

Kunwoo Park,Haewoon Kwak,Hyunho Song,Meeyoung Cha. "“Trust Me, I Have a Ph.D.”: A Propensity Score Analysis on the Halo Effect of Disclosing One’s Offline Social Status in Online Communities". Proceedings of the International AAAI Conference on Web and Social Media, (2020): 534-544.

Kunwoo Park,Haewoon Kwak,Hyunho Song,Meeyoung Cha. “Trust Me, I Have a Ph.D.”: A Propensity Score Analysis on the Halo Effect of Disclosing One’s Offline Social Status in Online Communities. ICWSM[Internet]. 2020[cited 2023]; 534-544.


ISSN: 2334-0770


Published by AAAI Press, Palo Alto, California USA
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101, Palo Alto, California 94303 All Rights Reserved

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