Although there are many theories about how creativity might contribute to a knowledge-based system, none has yet been built that can transform its own logic in a way that will further generate emergent logic, or even produce an artwork independent of human prescription. Perhaps this is because current formalizations of creativity do not take in account an insider's view of how it operates. This paper outlines a model of my fiction-writing process, and assumes that story-making is a key means of organic information organization. Four principles of this assembly process are identified: roles, relations, causality and dissymmetry. These principles offer a new perspective on how conceptual spaces are able to transform, in both artistic and scientific domains, and complements existing ideas about how to leverage the full potential of knowledge systems.