Abstract:
An ESP-like game is proposed for collecting qualitative product attributes relevant to the preferences of consumers efficiently. It is also discussed how to analyze the qualita-tive attributes and the supplemental data such as matching counts and input times acquired through the game and to yield a perceptual map.

Published Date: 2014-11-05
Registration: ISBN 978-1-57735-682-0
DOI:
10.1609/hcomp.v2i1.13182