Ontologies represent rich semantics in a lexical way. Lexical labels are used to identify concepts and relationships, though there is no bijective mapping between them. Phenomenons such as synonyms and homonyms exemplify this, and can result in frustrating misunderstanding and ambiguity. In the elicitation and application of ontologies, the meaning of the ontological knowledge is dependent on the context. We consider the role of context in ontology elicitation by introducing context in a concept definition server for ontology representation. We also adopt other features of context found in literature, such as packaging of knowledge, aligning elements of different contexts, and reasoning about contexts. Finally, we illustrate context-driven ontology elicitation with a real world case study.