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Home / Proceedings / Proceedings of the AAAI Conference on Artificial Intelligence, 30 / No. 1: Thirtieth AAAI Conference On Artificial Intelligence

Modeling Users’ Preferences and Social Links in Social Networking Services: A Joint-Evolving Perspective

March 8, 2023

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Authors

Le Wu

University of Science and Technology of China


Yong Ge

University of North Carolina at Charlotte


Qi Liu

University of Science and Technology of China


Enhong Chen

University of Science and Technology of China


Bai Long

China Electronics Technology Group Corporation No.38 Research Institute


Zhenya Huang

University of Science and Technology of China


DOI:

10.1609/aaai.v30i1.9980


Abstract:

Researchers have long converged that the evolution of a Social Networking Service (SNS) platform is driven by the interplay between users' preferences (reflected in user-item consumption behavior) and the social network structure (reflected in user-user interaction behavior), with both kinds of users' behaviors change from time to time. However, traditional approaches either modeled these two kinds of behaviors in an isolated way or relied on a static assumption of a SNS. Thus, it is still unclear how do the roles of users' historical preferences and the dynamic social network structure affect the evolution of SNSs. Furthermore, can jointly modeling users' temporal behaviors in SNSs benefit both behavior prediction tasks?In this paper, we leverage the underlying social theories(i.e., social influence and the homophily effect) to investigate the interplay and evolution of SNSs. We propose a probabilistic approach to fuse these social theories for jointly modeling users' temporal behaviors in SNSs. Thus our proposed model has both the explanatory ability and predictive power. Experimental results on two real-world datasets demonstrate the effectiveness of our proposed model.

Topics: AAAI

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HOW TO CITE:

Le Wu|| Yong Ge|| Qi Liu|| Enhong Chen|| Bai Long|| Zhenya Huang Modeling Users’ Preferences and Social Links in Social Networking Services: A Joint-Evolving Perspective Proceedings of the AAAI Conference on Artificial Intelligence, 30 (2016) .

Le Wu|| Yong Ge|| Qi Liu|| Enhong Chen|| Bai Long|| Zhenya Huang Modeling Users’ Preferences and Social Links in Social Networking Services: A Joint-Evolving Perspective AAAI 2016, .

Le Wu|| Yong Ge|| Qi Liu|| Enhong Chen|| Bai Long|| Zhenya Huang (2016). Modeling Users’ Preferences and Social Links in Social Networking Services: A Joint-Evolving Perspective. Proceedings of the AAAI Conference on Artificial Intelligence, 30, .

Le Wu|| Yong Ge|| Qi Liu|| Enhong Chen|| Bai Long|| Zhenya Huang. Modeling Users’ Preferences and Social Links in Social Networking Services: A Joint-Evolving Perspective. Proceedings of the AAAI Conference on Artificial Intelligence, 30 2016 p..

Le Wu|| Yong Ge|| Qi Liu|| Enhong Chen|| Bai Long|| Zhenya Huang. 2016. Modeling Users’ Preferences and Social Links in Social Networking Services: A Joint-Evolving Perspective. "Proceedings of the AAAI Conference on Artificial Intelligence, 30". .

Le Wu|| Yong Ge|| Qi Liu|| Enhong Chen|| Bai Long|| Zhenya Huang. (2016) "Modeling Users’ Preferences and Social Links in Social Networking Services: A Joint-Evolving Perspective", Proceedings of the AAAI Conference on Artificial Intelligence, 30, p.

Le Wu|| Yong Ge|| Qi Liu|| Enhong Chen|| Bai Long|| Zhenya Huang, "Modeling Users’ Preferences and Social Links in Social Networking Services: A Joint-Evolving Perspective", AAAI, p., 2016.

Le Wu|| Yong Ge|| Qi Liu|| Enhong Chen|| Bai Long|| Zhenya Huang. "Modeling Users’ Preferences and Social Links in Social Networking Services: A Joint-Evolving Perspective". Proceedings of the AAAI Conference on Artificial Intelligence, 30, 2016, p..

Le Wu|| Yong Ge|| Qi Liu|| Enhong Chen|| Bai Long|| Zhenya Huang. "Modeling Users’ Preferences and Social Links in Social Networking Services: A Joint-Evolving Perspective". Proceedings of the AAAI Conference on Artificial Intelligence, 30, (2016): .

Le Wu|| Yong Ge|| Qi Liu|| Enhong Chen|| Bai Long|| Zhenya Huang. Modeling Users’ Preferences and Social Links in Social Networking Services: A Joint-Evolving Perspective. AAAI[Internet]. 2016[cited 2023]; .


ISSN: 2374-3468


Published by AAAI Press, Palo Alto, California USA
Copyright 2022, Association for the Advancement of
Artificial Intelligence 1900 Embarcadero Road, Suite
101, Palo Alto, California 94303 All Rights Reserved

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