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Home / Proceedings / Proceedings of the AAAI Conference on Artificial Intelligence, 28 / No. 1: Twenty-Eighth AAAI Conference On Artificial Intelligence

Stochastic Privacy

March 8, 2023

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Authors

Adish Singla

ETH Zurich


Eric Horvitz

Microsoft Research


Ece Kamar

Microsoft Research


Ryen White

Microsoft Research


DOI:

10.1609/aaai.v28i1.8734


Abstract:

Online services such as web search and e-commerce applications typically rely on the collection of data about users, including details of their activities on the web. Such personal data is used to maximize revenues via targeting of advertisements and longer engagements of users, and to enhance the quality of service via personalization of content. To date, service providers have largely followed the approach of either requiring or requesting consent for collecting user data. Users may be willing to share private information in return for incentives, enhanced services, or assurances about the nature and extent of the logged data. We introduce stochastic privacy, an approach to privacy centering on the simple concept of providing people with a guarantee that the probability that their personal data will be shared does not exceed a given bound. Such a probability, which we refer to as the privacy risk, can be given by users as a preference or communicated as a policy by a service provider. Service providers can work to personalize and to optimize revenues in accordance with preferences about privacy risk. We present procedures, proofs, and an overall system for maximizing the quality of services, while respecting bounds on privacy risk. We demonstrate the methodology with a case study and evaluation of the procedures applied to web search personalization. We show how we can achieve near-optimal utility of accessing information with provable guarantees on the probability of sharing data.

Topics: AAAI

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HOW TO CITE:

Adish Singla|| Eric Horvitz|| Ece Kamar|| Ryen White Stochastic Privacy Proceedings of the AAAI Conference on Artificial Intelligence, 28 (2014) .

Adish Singla|| Eric Horvitz|| Ece Kamar|| Ryen White Stochastic Privacy AAAI 2014, .

Adish Singla|| Eric Horvitz|| Ece Kamar|| Ryen White (2014). Stochastic Privacy. Proceedings of the AAAI Conference on Artificial Intelligence, 28, .

Adish Singla|| Eric Horvitz|| Ece Kamar|| Ryen White. Stochastic Privacy. Proceedings of the AAAI Conference on Artificial Intelligence, 28 2014 p..

Adish Singla|| Eric Horvitz|| Ece Kamar|| Ryen White. 2014. Stochastic Privacy. "Proceedings of the AAAI Conference on Artificial Intelligence, 28". .

Adish Singla|| Eric Horvitz|| Ece Kamar|| Ryen White. (2014) "Stochastic Privacy", Proceedings of the AAAI Conference on Artificial Intelligence, 28, p.

Adish Singla|| Eric Horvitz|| Ece Kamar|| Ryen White, "Stochastic Privacy", AAAI, p., 2014.

Adish Singla|| Eric Horvitz|| Ece Kamar|| Ryen White. "Stochastic Privacy". Proceedings of the AAAI Conference on Artificial Intelligence, 28, 2014, p..

Adish Singla|| Eric Horvitz|| Ece Kamar|| Ryen White. "Stochastic Privacy". Proceedings of the AAAI Conference on Artificial Intelligence, 28, (2014): .

Adish Singla|| Eric Horvitz|| Ece Kamar|| Ryen White. Stochastic Privacy. AAAI[Internet]. 2014[cited 2023]; .


ISSN: 2374-3468


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