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Home / Proceedings / Proceedings of the AAAI Conference on Artificial Intelligence, 35 / No. 15: AAAI-21 Technical Tracks 15

The Style-Content Duality of Attractiveness: Learning to Write Eye-Catching Headlines via Disentanglement

February 1, 2023

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Authors

Mingzhe Li

Peking University


Xiuying Chen

Peking University


Min Yang

Chinese Academy of Sciences


Shen Gao

Peking University


Dongyan Zhao

Peking University


Rui Yan

Renmin University of China


DOI:

10.1609/aaai.v35i15.17565


Abstract:

Eye-catching headlines function as the first device to trigger more clicks, bringing reciprocal effect between producers and viewers. Producers can obtain more traffic and profits, and readers can have access to outstanding articles. When generating attractive headlines, it is important to not only capture the attractive content but also follow an eye-catching writtenstyle. In this paper, we propose a Disentanglement-based Attractive Headline Generator (DAHG) that generates headline which captures the attractive content following the attractive style. Concretely, we first devise a disentanglement module to divide the style and content of an attractive prototype headline into latent spaces, with two auxiliary constraints to ensure the two spaces are indeed disentangled. The latent content information is then used to further polish the document representation and help capture the salient part. Finally, the generator takes the polished document as input to generate headline under the guidance of the attractive style. Extensive experiments on the public Kuaibao dataset show that DAHG achieves state-of-the-art performance. Human evaluation also demonstrates that DAHG triggers 22% more clicks than existing models.

Topics: AAAI

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HOW TO CITE:

Mingzhe Li||Xiuying Chen||Min Yang||Shen Gao||Dongyan Zhao||Rui Yan The Style-Content Duality of Attractiveness: Learning to Write Eye-Catching Headlines via Disentanglement Proceedings of the AAAI Conference on Artificial Intelligence (2021) 13252-13260.

Mingzhe Li||Xiuying Chen||Min Yang||Shen Gao||Dongyan Zhao||Rui Yan The Style-Content Duality of Attractiveness: Learning to Write Eye-Catching Headlines via Disentanglement AAAI 2021, 13252-13260.

Mingzhe Li||Xiuying Chen||Min Yang||Shen Gao||Dongyan Zhao||Rui Yan (2021). The Style-Content Duality of Attractiveness: Learning to Write Eye-Catching Headlines via Disentanglement. Proceedings of the AAAI Conference on Artificial Intelligence, 13252-13260.

Mingzhe Li||Xiuying Chen||Min Yang||Shen Gao||Dongyan Zhao||Rui Yan. The Style-Content Duality of Attractiveness: Learning to Write Eye-Catching Headlines via Disentanglement. Proceedings of the AAAI Conference on Artificial Intelligence 2021 p.13252-13260.

Mingzhe Li||Xiuying Chen||Min Yang||Shen Gao||Dongyan Zhao||Rui Yan. 2021. The Style-Content Duality of Attractiveness: Learning to Write Eye-Catching Headlines via Disentanglement. "Proceedings of the AAAI Conference on Artificial Intelligence". 13252-13260.

Mingzhe Li||Xiuying Chen||Min Yang||Shen Gao||Dongyan Zhao||Rui Yan. (2021) "The Style-Content Duality of Attractiveness: Learning to Write Eye-Catching Headlines via Disentanglement", Proceedings of the AAAI Conference on Artificial Intelligence, p.13252-13260

Mingzhe Li||Xiuying Chen||Min Yang||Shen Gao||Dongyan Zhao||Rui Yan, "The Style-Content Duality of Attractiveness: Learning to Write Eye-Catching Headlines via Disentanglement", AAAI, p.13252-13260, 2021.

Mingzhe Li||Xiuying Chen||Min Yang||Shen Gao||Dongyan Zhao||Rui Yan. "The Style-Content Duality of Attractiveness: Learning to Write Eye-Catching Headlines via Disentanglement". Proceedings of the AAAI Conference on Artificial Intelligence, 2021, p.13252-13260.

Mingzhe Li||Xiuying Chen||Min Yang||Shen Gao||Dongyan Zhao||Rui Yan. "The Style-Content Duality of Attractiveness: Learning to Write Eye-Catching Headlines via Disentanglement". Proceedings of the AAAI Conference on Artificial Intelligence, (2021): 13252-13260.

Mingzhe Li||Xiuying Chen||Min Yang||Shen Gao||Dongyan Zhao||Rui Yan. The Style-Content Duality of Attractiveness: Learning to Write Eye-Catching Headlines via Disentanglement. AAAI[Internet]. 2021[cited 2023]; 13252-13260.


ISSN: 2374-3468


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