Abstract:
With the increasing consumer base of online video content, it is important for advertisers to understand the video context when targeting video ads to consumers. To improve the consumer experience and quality of ads, key factors need to be considered such as (i) ad relevance to video content (ii) where and how video ads are placed, and (iii) non-intrusive user experience. We propose a framework to semantically understand the video content for better ad recommendation that ensure these criteria.

Published Date: 2018-02-08
Registration: ISSN 2374-3468 (Online) ISSN 2159-5399 (Print)
Copyright: Published by AAAI Press, Palo Alto, California USA Copyright © 2018, Association for the Advancement of Artificial Intelligence All Rights Reserved.
DOI:
10.1609/aaai.v32i1.12133