TemPEST: Soft Template-Based Personalized EDM Subject Generation through Collaborative Summarization

2020-06-02

Proceedings of the AAAI Conference on Artificial Intelligence, 34

Volume

Vol. 34 No. 05: AAAI-20 Technical Tracks 5

AAAI Technical Track: Natural Language Processing

We address personalized Electronic Direct Mail (EDM) subject generation, which generates an attractive subject line for a product description according to user's preference on different contents or writing styles. Generating personalized EDM subjects has a few notable differences from generating text summaries. The subject has to be not only faithful to the description itself but also attractive to increase the click-through rate. Moreover, different users may have different preferences over the styles of topics. We propose a novel personalized EDM subject generation model named Soft Template-based Personalized EDM Subject Generator (TemPEST) to consider the aforementioned users' characteristics when generating subjects, which contains a soft template-based selective encoder network, a user rating encoder network, a summary decoder network and a rating decoder. Experimental results indicate that TemPEST is able to generate personalized topics and also effectively perform recommending rating reconstruction.

10.1609/aaai.v34i05.6252