DOI:
10.1609/icwsm.v9i1.14580
Abstract:
Social Network Services (SNS) nowadays require marketing research study using Big Data tools. In this paper we present Sodatech platform: a monitoring and analysis tool of big data to help researchers and SNS community managers to measure effectiveness of social media marketing activities. Sodatech platform provides three functions: collect massive data from social network; analyze marketing metrics with big data tools; display intuitive data in a dynamic and interactive interface.