Measure Social Metrics with Sodatech: a Monitoring and Analysis Platform of Big Data

Proceedings of the International AAAI Conference on Web and Social Media, 9

Volume

Vol. 9 No. 1 (2015): Ninth International AAAI Conference on Web and Social Media

Demonstration Papers

Social Network Services (SNS) nowadays require marketing research study using Big Data tools. In this paper we present Sodatech platform: a monitoring and analysis tool of big data to help researchers and SNS community managers to measure effectiveness of social media marketing activities. Sodatech platform provides three functions: collect massive data from social network; analyze marketing metrics with big data tools; display intuitive data in a dynamic and interactive interface.

10.1609/icwsm.v9i1.14580