ALEXIS is a system developed to automate the layout of advertisements for a leading newspaper in Singapore. Its deployment was in line with a strategic move towards a virtual publishing environment. This new setup harbors the potential to significantly enhance the publisher’s operational efficiency and improve services to its business partners. The success of ALEXIS as a pioneering effort provided the necessary impetus for similar projects in the pipeline. AI has played a key enabling role in the ALEXIS endeavor, bringing significant benefits to the user organization.