Tweetin’ in the Rain: Exploring Societal-Scale Effects of Weather on Mood

There has been significant recent interest in using the aggregate sentiment from social media sites to understand and predict real-world phenomena. However, the data from social media sites also offers a unique and — so far — unexplored opportunity to study the impact of external factors on aggregate sentiment, at the scale of a society. Using a Twitter-specific sentiment extraction methodology, we the explore patterns of sentiment present in a corpus of over 1.5 billion tweets. We focus primarily on the effect of the weather and time on aggregate sentiment, evaluating how clearly the well-known individual patterns translate into population-wide patterns. Using machine learning techniques on the Twitter corpus correlated with the weather at the time and location of the tweets, we find that aggregate sentiment follows distinct climate, temporal, and seasonal patterns.