To better understand some of the developments that have taken place, this paper proposes a perspective of demand and supply agents. Supply agents provide information to demand agents. In particular, supply agents (effectively) configure information for information consumers. Supply agents may be either originators or intermediaries. Originators develop the information and place it on the WWW in its original form. Intermediaries take existing information or addresses to that information, on the WWW and place it in a form and location that facilitates access to the information. Intermediaries also may be originators of some information.