Based on experimental findings from the study of human cognition we discuss the concept of embodiment for artifacts. We argue that embodiment is linked to a concept of a body and is not necessarily given when running a control program on robot hardware. For this purpose we introduce the concept of "body image." Additionally, we stress the individual characteristics of an embodied cognitive system, as well as its social embeddedness. We then discuss how research onembodiment for artifacts might contribute to bridge the gap between phenomenological understanding and computationalistic approaches which traditionally dominate computer science and cognitive science. We outline a framework of the physical-psychological state-space which changes dynamically in a self-modifying way as a holistic approach towards embodied human and artificial cognition. This metapher is meant as a basis for discussion towards a common framework for cognitive architectures comprising natural and artificial systems. In order to stress the importance of a dynamic memory we introduce the concept of an "auto-biographical agent."