A GWAP Approach for Collecting Qualitative Product Attributes and Perceptual Mapping

2014-11-05

Proceedings of the AAAI Conference on Human Computation and Crowdsourcing, 2

Volume

Vol. 2 (2014): Second AAAI Conference on Human Computation and Crowdsourcing

Works in Progress

An ESP-like game is proposed for collecting qualitative product attributes relevant to the preferences of consumers efficiently. It is also discussed how to analyze the qualita-tive attributes and the supplemental data such as matching counts and input times acquired through the game and to yield a perceptual map.

10.1609/hcomp.v2i1.13182