Product Concept Evaluation System Applying Preference Market

2014-11-05

Proceedings of the AAAI Conference on Human Computation and Crowdsourcing, 2

Volume

Vol. 2 (2014): Second AAAI Conference on Human Computation and Crowdsourcing

Works in Progress

A product concept evaluation system combining conjoint analysis with prediction markets is developed. It is also proposed how to determine the payoff for each prediction security corresponding to a product concept, so as to have participants to behave truthfully in the market. Further, how the proposed system works is investigated by evolutionary game simulation.

10.1609/hcomp.v2i1.13181