Cao, H., Chen, Z., Xu, F., Wang, T., Xu, Y., Zhang, L. and Li, Y. (2020) “When Your Friends Become Sellers: An Empirical Study of Social Commerce Site Beidian”, Proceedings of the International AAAI Conference on Web and Social Media, 14(1), pp. 83-94. doi: 10.1609/icwsm.v14i1.7281.