AAAI Publications, Twelfth International AAAI Conference on Web and Social Media

Font Size: 
Modeling and Visualizing Locus of Control with Facebook Language
Kokil Jaidka, Anneke Buffone, Johannes Eichstaedt, Masoud Rouhizadeh, Lyle H. Ungar

Last modified: 2018-06-15


A body of literature has demonstrated that users' psychological traits such as personality can be predicted from their posts on social media. However, there is still a gap between the computational and descriptive analyses of the language features associated with different psychological traits, and their use by social scientists and psychologists to make deeper behavioral inferences. In this study, we aim to bridge this gap with a visualization that situates the language associated with one psychological trait in the context of other psychological dimensions. We predict Locus of Control (LoC), an individual's perception of personal control over events in their lives, from their Facebook language (F1=0.82). We then look at how language explains the relationship of LoC with consciousness and emotional stability.


social media;personality assessment; self-efficacy; locus of control;Facebook;MIDUS National Survey;topic modeling; conscientiousness;emotional stability;language analysis;psychological traits

Full Text: PDF