AAAI Publications, Eleventh International AAAI Conference on Web and Social Media

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Headlines Matter: Using Headlines to Predict the Popularity of News Articles on Twitter and Facebook
Alicja Piotrkowicz, Vania Dimitrova, Jahna Otterbacher, Katja Markert

Last modified: 2017-05-03


Social media like Facebook or Twitter have become an entry point to news for many readers. In that scenario, the headline is the most prominent — and often the only visible — part of the news article. We propose a novel task of using only headlines to predict the popularity of news articles. The prediction model is evaluated on headlines from two major broadsheet news outlets — The Guardian and New York Times. We significantly improve over several baselines, noting differences in the model performance between Facebook and Twitter.

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