AAAI

Association for the Advancement of Artificial Intelligence

Home > Proceedings / Proceedings of the International AAAI Conference on Web and Social Media, 11 > Vol. 11 No. 1 (2017): Eleventh International AAAI Conference on Web and Social Media

A First Look at User Switching Behaviors Over Multiple Video Content Providers

Authors

Huan Yan,Tzu-Heng Lin,Gang Wang,Yong Li,Haitao Zheng,Depeng Jin,Ben Zhao

Tsinghua University,Tsinghua University,Virginia Polytechnic Institute and State University,Tsinghua University,University of California, Santa Barbara,Tsinghua University,University of California, Santa Barbara


Proceedings:

Vol. 11 No. 1 (2017): Eleventh International AAAI Conference on Web and Social Media

Volume

Issue:

Vol. 11 No. 1 (2017): Eleventh International AAAI Conference on Web and Social Media

Track:

Poster Papers

Downloads:

Download PDF

Abstract:

Watching videos from multiple content providers (CP) has become prevalent. For individual CPs, understanding user video consumption patterns among CPs is critical for improving on-site user experience and CP's opportunity of success. In this paper, based on a two-month dataset recording 9 million users' 269 million video viewing requests over 6 most popular video CPs in China, we provide a first look at users' video consumption and switching behaviors across different CPs. We find that rarely do active video watchers stick to one single CP. When users switch from one CP to another, they are more likely to switch to larger CPs with more videos.

DOI:

10.1609/icwsm.v11i1.14946


ICWSM

Vol. 11 No. 1 (2017): Eleventh International AAAI Conference on Web and Social Media