AAAI Publications, Eighth International AAAI Conference on Weblogs and Social Media

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Glaucus: Exploiting the Wisdom of Crowds for Location-Based Queries in Mobile Environments
Minsoo Choy, Jae-Gil Lee, Gahgene Gweon, Daehoon Kim

Last modified: 2014-05-16

Abstract


In this paper, we build a social search engine named Glaucus for location-based queries. They compose a significant portion of mobile searches, thus becoming more popular with the prevalence of mobile devices. However, most of existing social search engines are not designed for location-based queries and thus often produce poor-quality results for such queries. Glaucus is inherently designed to support location-based queries. It collects the check-in information, which pinpoints the places where each user visited, from location-based social networking services such as Foursquare. Then, it calculates the expertise of each user for a query by using our new probabilistic model called the location aspect model. We conducted two types of evaluation to prove the effectiveness of our engine. The results showed that Glaucus selected the users supported by stronger evidence for the required expertise than existing social search engines. In addition, the answers from the experts selected by Glaucus were highly rated by our human judges in terms of answer satisfaction.


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