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What Catches Your Attention? An Empirical Study of Attention Patterns in Community Forums

Authors

Claudia Wagner,Matthew Rowe,Markus Strohmaier,Harith Alani

Institute of Information and Communication Technologies Joanneum Research,Knowledge Media Institute The Open University,Knowledge Management Institute Graz University of Technology,Knowledge Media Institute The Open University


Proceedings:

Proceedings of the International AAAI Conference on Web and Social Media, 6

Volume

Issue:

Vol. 6 No. 1 (2012): Sixth International AAAI Conference on Weblogs and Social Media

Track:

Poster Papers

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Abstract:

Online community managers work towards building and managing communities around a given brand or topic. A risk imposed on such managers is that their community may die out and its utility diminish to users. Understanding what drives attention to content and the dynamics of discussions in a given community informs the community manager and/or host with the factors that are associated with attention. In this paper we gain insights into the idiosyncrasies that individual community forums exhibit in their attention patterns and how the factors that impact activity differ. We glean such insights by using logistic regression models for identifying seed posts and explore the effectiveness of a range of features. Our findings show that the discussion behaviour of different communities is clearly impacted by different factors.

DOI:

10.1609/icwsm.v6i1.14289


ICWSM

Vol. 6 No. 1 (2012): Sixth International AAAI Conference on Weblogs and Social Media