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Proceedings of the International AAAI Conference on Web and Social Media, 4

Volume

Vol. 4 No. 1 (2010): Fourth International AAAI Conference on Weblogs and Social Media

Poster Papers

We investigate the impact of a discussion snippet's overall sentiment on a user's willingness to read more of a discussion. Using sentiment analysis, we constructed positive, neutral, and negative discussion snippets using the discussion topic and a sample comment from discussions taking place around content on an enterprise social networking site. We computed personalized snippet recommendations for a subset of users and conducted a survey to test how these recommendations were perceived. Our experimental results show that snippets with high sentiments are better discussion "teasers."

10.1609/icwsm.v4i1.14060