AAAI

Association for the Advancement of Artificial Intelligence

Home > Proceedings / Proceedings of the International AAAI Conference on Web and Social Media, 5

Media Landscape in Twitter: A World of New Conventions and Political Diversity

Authors

Jisun An,Meeyoung Cha,Krishna Gummadi,Jon Crowcroft

University of Cambridge,Korea Advanced Institute for Science and Technology (KAIST),Max Planck Institute for Software Systems (MPI-SWS),University of Cambridge


Proceedings:

Proceedings of the International AAAI Conference on Web and Social Media, 5

Volume

Issue:

Vol. 5 No. 1 (2011): Fifth International AAAI Conference on Weblogs and Social Media

Track:

Full Papers

Downloads:

Download PDF

Abstract:

We present a preliminary but groundbreaking study of the media landscape of Twitter. We use public data on whom follows who to uncover common behaviour in media consumption, the relationship between various classes of media, and the diversity of media content which social links may bring. Our analysis shows that there is a non-negligible amount of indirect media exposure, either through friends who follow particular media sources, or via retweeted messages. We show that the indirect media exposure expands the political diversity of news to which users are exposed to a surprising extent, increasing the range by between 60-98%. These results are valuable because they have not been readily available to traditional media, and they can help predict how we will read news, and how publishers will interact with us in the future.

DOI:

10.1609/icwsm.v5i1.14118


ICWSM

Vol. 5 No. 1 (2011): Fifth International AAAI Conference on Weblogs and Social Media