Fuzzy Sets in E-Commerce: Targeted Advertising and Catalog Search

Ronald R. Yager

Electronic Commerce (E-Commerce) is rapidly becoming an important means of transacting business. This activity takes advantage of the confluence of communication and computing technologies provided by the internet. Among some of the notable features available as a result of this confluence, are the real time connection of entities in widely separated locations, the processing and storage of large amounts of information and the skillful use of multi-media interfaces. Ecommerce itself spans a wide range of interactions including business to business, business to consumer (individual) and individual to individual.


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