Opportunity Explorer: Navigating Large Databases Using Knowledge Discovery Templates

Tej Anand and Gary Kahn

In this paper we describe the Nielsen Opportunity Explorer TM product that was released to the market-place in March, 1993. Opportunity Explorer generates interactive reports using knowledge discovery templates, converting a large space of data into concise, inter-linked information frames. Each information frame addresses specific business issues, and leads the user to seek related information by means of dynamically created hypedinks.

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