The Quantum of Social Action and the Function of Emotion in Decision-Making

William F. Lawless

The rational model of the interaction, as derived from the individual perspective, has been unable to replicate the emergence of social phenomena. But by focusing on the physics of interaction, the recently developed social quantum uncertainty relations provide a computational model that functions for individual and social decisions. In this model, emotion signals in the interaction bind individuals into social units (to operationalize emotion in this study, the focus is on a system of individual and social groups with few and perhaps not very significant individual properties). This new model indicates that voice is a non-invasive tool that may measure emotion in conflict more reliably than self-reports; that the absence of emotion associated with conflict distinguishes well-defined problems (wdp) from ill-defined problems (idp); and that tension between cooperation and competition produces the emotional responses necessary to generate and process information to make decisions.


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