In this paper, we describe the new Airbus approach for integrated safety management. For any aircraft manufacturer safety is the single most important as - pect of its business. Corporate shareholders, customers and employees depend on it for the success of its products and for continued allegiance to our brand. The most effective and strategic way to herald safety is to establish, maintain and develop a positive safety culture. (1) Several complementary programs and tools have been developed throughout the years, and separately presented to customer airlines. These tools pertain to the Line Oriented Monitoring System, to the Line Observation Assessment System and to the Aircrew Incident Reporting System. Their overall aim was to improve aircraft design, operations and procedures as well as training standards, both by means of quantitative and qualitative data.